Majors
Journalism
Training Objectives: This major focuses on the study and research of the theories and practical rules of journalism and communication. It aims to cultivate students with a firm Marxist view of journalism, solid theoretical knowledge of journalism and communication, strong news sensitivity, and proficient skills in news interviewing, writing, editing, commentary, photography, and videography.Mai...
Read MoreAdvertising
Training Objectives: This major focuses on the study and research of advertising communication theories and practical rules. It aims to cultivate students with solid theoretical knowledge of communication, and proficient skills in advertising planning, design, production, and marketing.Main Courses: Introduction to Communication, Introduction to Advertising, Advertising Planning, Advertising Cr...
Read MoreBroadcasting and Hosting Arts
Training Objectives: This major prepares students for frontline roles in radio and television media, online media, and language-related organizations. It aims to cultivate high-quality, versatile talents in journalism and communication who have a firm and correct political orientation, a solid foundation in humanities and social sciences, and proficient skills in radio and television broadcasti...
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